创意食品包装设计欣赏篇一:食品包装的色彩创意与设计心理研究河南科技学院新科学院 20XX届本科毕业论文食品包装的色彩创意与设计心理研究学生姓名:岳亚平所在院系:食品科学与工程系所学专业:食品科学与工程导师姓名:路源完成时间:20XX年4月15日包装的色彩创意与设计心理研究摘要设计者在色彩设计理论的基础上,同时结合生活中的食品包装设计色彩的设计,将包装创意性的与消费者的心理需求紧密联系在一起,在不断的探索与实践中完善自己的色彩创意,丰富了包装的视觉语言并提高包装色彩的表现力,从而取得消费者在情感上的认可和共鸣,达到了促进消费的目的。关键字:包装,色彩创意,设计心理 Packagingcolorcreativityanddesignpsychologyresearch Abstract Designersonthebasisofthetheoryofcolordesign,binedwiththelifeofthefoodpackagingdesignofcolordesign,thepackagingwillbecreativewithcloselylinkedtothepsychologicalneedsofconsumers,inconstantexplorationandpractice,improvetheirowncreativecolor,eichthevisuallanguageofpackagingandimprovetheexpressiveforceofpackagingcolor,thusmakeconsumersinrecognitionandemotionalresonance,achievedthepurposeofpromotingconsumption. Keywords:Packaging,Colorcreation,Designpsychology 目录绪论..................................................................................................................................................11包装的色彩创意............................................................................................................................1 色彩设计的原则................................................................................................................1色彩创意的人性化............................................................................................................2色彩设计的文化性和民族性............................................................................................3 文化性...................................................................................................................31物质层...........................................................................................................................32组织制度层...................................................................................................................33观念层...........................................................................................................................3民族性...................................................................
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