论商标的显著性.pdf

摘要摘要随着技术的进步和生产力的极大提高,社会产品和服务呈现出种类多样化和提供者多元化的趋势,消费者的选择范围越来越广。经营者想尽各种方法来推销自己的商品,无论是广告宣传还是打折促销都是为了提高自己商品的知名度。商家为了提高产品的名气,首先就要在自己的商品上使用一个品牌名称即商标,而一个能让消费者迅速识别并喜爱的商标,可以对产品的销售起到非常大的促进作用,从而商标在经营者和消费者之间架起了一座信息沟通的桥梁。我国商标法在形式上已比较先进,但对于显著性的规定还是有一定的缺陷,主要表现在:首先,显著性的内涵界定不明确;其次,显著性的判断标准规定不够具体,在商标司法实践中,由于没有具体的标准供参考,会造成各地的认定结果不一致,这些都不利于我国商标法律实践的健康发展;最后,我国商标法“第二含义”规则在立法上也不够完善,其适用范围的规定与国际通行规定不符。针对商标显著性理论研究的不足和立法缺陷,本文以显著性的界定作为切入点,详细探讨了商标显著性的分类、判断标准、商标侵权、商标显著性的立法缺陷等,并对商标法的完善提出了一些建议。关键词:商标显著性;第二含义;混淆;淡化 Abstract ABSTRACT Astechnology advancesand theproductivity ofhuman greatlyimprove,social goods andservicesshowing thetrendofspeciesdiversity andprovider ofdiversified. Consumers choicerange andspace ismore widely,operators are also various sortsof ways toselltheirproducts orservice,whether isadvertising ordiscountsinorder to improve thevisibility inorder toimprove thereputation oftheproduct,the firstthing intheir own goods with abrand name trademark,and allow consumers to quickly distinguish between the trademark and favorite. Trademark inorder to set up an information bridge munication between operators Law ofChina intheform ofadvanced but significantregulmions stillhave some defects,mainly in:First,significant sexual connotation asdefined is notclear;Second,significant withsexualjudgment standard provisions not specificenough,trademark judicialin practice,there is no specific standardforreference,will resultinaround thefinds inconsistent results,these are notconducive tothehealthydevelopment ofChina’Strademark , the rulesoftheTrademark Law ofChina”secondary meaning”in thelegislation is not perfect,its scope ofapplication oftheprovisions are inconsistent with the intemationally accepted requirements. Fortrademark significantly withthesexualtheory ofthelack ofresearchand legislative defects,thepaper around trademarksignificantly expand theontological. As an entry point tosignificant definitionofanalysis arediscussed indet