小型社交网站假设+运营(案例).doc

.页眉. .页脚. 小型社交网站运营分析摘要社交网站因具有用社群性、互动性、开放性、娱乐性等一系列特点发展迅速,在国外有 Facebook 、 Myspace 等知名社交网站, 国内也出现了人人网、开心网等一系列知名社交网站。随着社交网站不断地发展除了较为成功的大型社交网站外,在很多细分市场也出现了众多中小型社交网站,数以万计的中小型社交网站给网民带来了更多的选择,为整个社交网站的发展不断注入新鲜的血液。但中小型网站发展在资金、技术、人才、营销等方面与大型社交网站相比处于弱势地位。本论文以“那片天”为例,来研究小型社交网站运营所面临的网站定位、网站运营、运营效果评估、盈利模式四大难题。通过对这些难题的研究找到适合小型社交网站的整体运营方案。关键词社交网站网站建设 . .页脚. Analysis on the Operation of Small S ocial W ebsite - Take " " for E xample ABSTRACT S working site development is rapid because its interactive, open, entertainment and so ona series of characteristic, f oreign appeared Facebook, Myspace and other well-known working sites, domestic also appeared “ renren ”,” kaixin ” and a series of famous working site. Along with the working site constantly development in addition to those famous large working site s, in many segments of the market also appeared many small and medium-sized working sites, tens of thousands of small and medium-sized working sites has brought more choice to the users , it also injected fresh blood for the development of the working site. But small and medium website development is ata disadvantage pared with large working site in funds, technology and talents, and marketing .T his paper take " " as an example, to study the difficult problem s of small social website operation including website p ositioning, website operation and operation effect evaluation, profit model. The research on these problems are suitable for small working sites to find the overall operation scheme. K eywords Social N etworking S ite Website C onstruction work M arketing .页眉. .页脚. 目录本科毕业设计( 论文) ............................................................................................................................................. 1 互联网的发展背景........................................................................................................................... 6 社交网站的现状及趋势............................................................................