学院经济管理学院 专业工商管理 年级班别 学号 学生姓名 指导教师 年月日 目录 外文译文.....................................................................................................................................1 1 品牌促进企业的成长...........................................................................................................1 ,扩大产品的销售...................................1 ,创造产品的附加价值...............................................................1 ,提高产品的竞争能力.......................................2 2 企业不同成长阶段的品牌策略...........................................................................................3 .........................................................................................................3 .........................................................................................................3 .........................................................................................................4 .........................................................................................................5 外文文献.....................................................................................................................................7 1 Brand can promote the growth of the enterprise...................................................................7 Expanding the sale volume with Affecting customer's purchase psychology and purchase choice...........................................................................................................................7 Creation product attachment value with improving the cognition of the brand.............8 Improving petitive ability with strengthening customer’s association and loyalty to the brand.....................................................................................................................8 2 Enterprise brand strategy in different growth stage.......
