中等职业院校品牌专业建设问题探析.doc

教育硕士学位论文
论文题目:中等职业院校品牌专业建设问题探析
学科专业名称:思想政治教育
申请人姓名
导师姓名、职称:
论文提交时间:2009年3月
【摘要】
随着社会经济的发展,市场竞争的程度和深度进一步扩大,在科学发展观引入职业院校发展的背景下,品牌专业的作用在职业院校发展中逐渐彰显出来。基于对中等职业院校品牌专业在既有研究中存在的问题和我国中等职业院校品牌专业建设的发展现状,本文拟从理论上界定中等职业院校品牌专业的内涵、特征,分析问题存在的原因,论证中等职业院校品牌专业建设的必要性,在此基础上尝试着提出建设中等职院校品牌专业的针对性措施,以期推动中职院校的健康快速发展。
品牌专业是指专业条件、改革成果、建设水平、人才培养质量整体上达到一流水平的专业。它主要具有五大特征:公益与竞争的双重性;显著的地域特征;品牌专业的品牌忠诚度体现在品牌美誉度上;更强的专业性和应用性;毕业生的高就业率。建设品牌专业不仅是中等职业院校自身发展的需求,同时也是我国社会发展和中职院校学生自身发展的需求。
研究发现,目前我国中等职业院校的品牌专业建设现状不尽人意,存在的问题有:一、品牌专业的建设起步较晚;二、品牌专业教育模式古板;其三,维护品牌专业的资金缺乏;四、品牌专业知名度和美誉度普遍偏低;等等,并在此基础上分析了问题存在的原因。
针对中等职业院校品牌专业建设中存在的问题,本文从中职院校品牌专业内部建设和外部建设两个纬度提出了相应的策略。内部建设侧重于品牌专业的定位、规划和设立原则,优秀教师的任用、培训和考核,课程体系的开发;外部建设则主要侧重于媒体宣传和招生工作,改变教育发展模式,品牌文化的建设与推广,校企合作的实行,校园文化的规范与促进等几个方面。
【关键词】中等职业院校;品牌专业;问题;建设
Abstract
With the social and economic development, the degree of petition and depth of the further expansion, the concept of scientific development at the introduction of vocational institutions to develop the background, the brand's role in the professional development of vocational institutions grad show up gradually. Based on secondary vocational institutions brand professional studies at both the problems and our country secondary vocational institutions, professional brand development status quo, this paper theoretically defined secondary vocational institutions, professional brand connotation, characteristics and analysis questions the existence reasons,Demonstration of secondary vocational institutions, the need for building a professional brand, on the basis of trying to build middle-level professional institutions brands targeted measures with a view to promote the level of the healthy and rapid development of institutions.
The brand major refers to the one whose academic conditions, reform achieved the first rank. It mainly has five characteristics: the brand loyalty of the brand major lays more professionalism and practicability, high employment rate of graduates. Constructing the brand major is not on