市场营销的发展新趋势(论文).doc

XX学院
本科毕业论文
题目网上商店的营销策略分析

院(系) 市场营销专业
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摘要
随着互联网在中国的进一步普及应用,网上购物逐渐成为人们的网上行为之一。据中国互联网信息中心的统计报告显示,至2011年3月底,,,%。在这种情况下各类型的购物网站在经历了2000年以来的泡沫之后,重新恢复了活力,取得飞速的发展。其中网上商店以其低成本、低启动资金、不需太多的专业知识、便于管理等优点,得到许多创业者的青睐,越来越多的人纷纷加入到网上开店的队伍中。可见在中国开展电子商务,即在网上开店的时机已经趋于成熟,有眼光的商家已经或正在纷纷建立自己的网上商店。
网店是一种新兴的网络商业形式,这样的形式伴随着网络的发展而逐渐发展壮大并有很强的生命力,在网络时代网店会作为国民经济的重要组成部分并且提供大量的就业机会。正是由于都看到了这种网络形式的前景,目前网上商店以每天1000家的速度在增加,但是也以百十家的速度倒闭,那么如何正确的应用策略使自己的网店在千万个竞争者中有一席之地呢?本文将重点围绕网上商店的营销策略展开分析。
关键词:电子商务,网上商店,营销策略
Abstract
Along with 's further universal application in China, the on- line shopping es one of people' north bound gradually 。The st- atistics report of Chinese information center suggests and goes to December, 2008, izen's counting has already increased in- to 298,000,000 people, izen shopping proportion is %。In this case various shopping websites at experienced 2000 of foam behind, resumed vitality, obtained to fly soon of development。Among them, the web store doesn't with his/her low cost and low start funds and not need advantages, such as too many professional knowledge and easy to manag- ment。。。etc。 and get the favor of many who start a business, more a- nd more people join to set up shop in in ession of troops in。It is thus clear that develop merce in China, the opportune oment that sets up shop online has already been tended to maturity, the store of taste just builds up his/her own web store in ession already or just。
The store is a kind of newly work business form,t- he form like this panies with development but gradual developme- nt work to strengthen also very strong vitality, will be a national e- conomy in work era store of importance constitute part a- nd provide a great deal of employment opportunities。BE exactly because of the prospect that all saw this kind work form, everyday 1000 sp- eed of the web store is increasing, but also close down by 110 speed cu- rrently, so ho