动漫乐园有限公司商业实施计划书.doc

动漫乐园商业计划书目录执行总结………………………5项目背景……………………7市场环境分析…………………12竞争分析……………………13公司战略……………………16执行策略……………………18财务分析……………………22容索引执行总结···········································5公司与企业文化······································5市场···············································5组织与人力资源·····································6项目背景·········································7行业背景·························································································································9公司及业务概况···································11市场环境分析·······························12动漫环境简介······································12国外环境影响····································12本土市场潜力······································12政策环境··········································13竞争分析·········································13现有行业竞争····································13国际竞争·········································14潜在竞争者········································14竞争优势············································15SWOT分析··········································15公司战略········································16公司经营综旨和使命··································16公司愿景··········································16发展战略···········································16前期··········································16中期·········································17后期················································································17执行策略········································17融资方式··············································18退出机制·············································18推广策略··············································18人员推广·········································19广告·············································19客户关系管理·····································19企业文化········································20公司财务状况预算·························22公司财务整体状况评价································。其宗旨是发扬中华优秀传统开发打造出属于自己的品牌与特有文化的卡通动漫电影与人物