英语论文之中西广告文化差异.doc

parative study on Western and Chinese advertising
Thesis statement: Cultural difference can be found in many aspects, this paper deals with the differences between Chinese culture and western culture in the perspective of advertisements.,and a brief description of similarities between them, and a tentative explanation is given to the differences of these two systems from the aspect of culture as to illustrate the important strategies for advertisers to carry out a essful campaign.
Outline:
1. Introduction
2. Similarities in western and Chinese advertising
Literary aesthetic
sense of love beauty
3. Cultural differences Reflected in Western and Chinese advertising
Different Patterns of Thoughts
Large Power Distance VS. Small Power Distance
High Context VS. Low Context
Different Norms of the Society
Cultural Value Systems
Collectivism VS. Individualism
past 0rientation VS. Future Orientation
4. Conclusion
Works Cited
parative study on Western and Chinese advertising
1. Introduction
Culture is a predominant factor in fmds its expression in language,and language is a manifestation of , advertisements are one of the most prominent culture-specific forms of culture brings different attitudes and values to the reading of any it is very necessary to inve