超市果蔬供应链风险控制研究----以嘉兴超市为例.pdf

分类号: 密级:
学号: 6720100417 单位代码: 1040 7



硕士学位论文


论文题目: 超市果蔬供应链风险控制研究
——以嘉兴超市为例


研究方向物流企业管理
专业名称物流工程
研究生姓名俞健萍
导师姓名、职称李健教授
金镇教授


2012 年 4 月 6 日
江西·赣州
摘要
我国的果蔬供应链频频爆发出的各种问题,不仅打击各节点企业的积极性,也威胁了
消费者的经济利益和身心健康。超市果蔬供应链风险控制的研究重点是分析以超市为销售
端的果蔬供应链在运作过程中可能出现的不利因素,目的是提高超市果蔬供应链各节点企
业对风险的认识程度,更有效的识别风险并能够采取有效的措施控制风险,从而提高果蔬
供应链运作的效率和可靠性,保证果蔬的质量和消费者的利益。首先界定了果蔬供应链、
果蔬供应链风险的概念,概括了果蔬供应链的特征及存在的问题,并对果蔬供应链风险进
行了分类;其次,从微观和宏观两个方面分析了果蔬供应链存在的风险因素,设计了果蔬
供应链风险评价体系,运用模糊综合评价法对这两方面的风险进行评估分析,并根据分析
的结果构建了两种超市果蔬供应链风险控制模式,详细阐述了模式的运作,针对不同的风
险提出了具体的控制措施;最后以嘉兴的两个超市作为实证,阐述了它们的果蔬供应链风
险控制运作模式,验证了模式构建的可行性。
关键词:果蔬供应链;风险评估;模糊综合评价法;风险控制





















I
Abstract
Fruit and vegetable supply chain in China generates a variety of issues, which not only
diminishes the enthusiasm of enterprises in each point of the chain, but threatens consumers’
economic interests and their physical and mental health. The crucial points of research in risk
control of fruit and vegetable supply chain in supermarkets are based on the disadvantageous
factors in its operation with supermarkets as sales end. Its purpose is to improve the recognition
of risks by enterprises in each point of fruit and vegetable supply chain in supermarkets, helping
them recognize risks more effectively, and to take effective measures to control risks. In this way,
it promotes the efficiency and reliability of the operation in the supply chain, and guarantees their
quality and consumers’ interests. Firstly, the thesis defines fruit and vegetable supply chain and
its risks, concludes its traits and problems and classifies its risks. Secondly, from the macroscopic
and microscopic view, the risk factors are analyzed in the supply chain of fruits and vegetables,
by which the assessment system of risks is accordingly designed---to evaluate and analyze these
two respects with prehensive evaluation. According to the analyzed result,