大连旅游目的地SWOT分析(英文版本).ppt

Tourism Destination SWOT Analysis Tourism Destination SWOT Analysis Dalian, China Dalian, China Wang Minglei-JMBA of Josai University Wang Minglei-JMBA of Josai University Brief Introduction ? Da Lian City is located in Eurasia east bank , East Liaoning Peninsula holds Chinese northeast. ? China most in the south, east be close to the Huanghai Sea , the west face the Bohai Sea , be separated by marine facies with Shan Dong Peninsula taking a look at in the south, the north leans on vast Northeast China Plain. Be northeast China , North China , east China and the world everywhere sea door , be important harbour , trade , industry , tour city. Brief Introduction ? Extolled as the “ Romantic Capital ” and “ Northern Pearl of China ”, Dalian was given the honor of being named a “ Model Environmental City ” by the UN on Jun 5, 2001. It was the first city in China to receive this honor and only the second in Asia. Dalian is located in the southernmost part of the Liaodong Peninsula in northeast China, with the Yellow Sea to the east and the Bohai Sea to the west. It is one of the most important industrial cities and a main seaport of China. Brief Introduction ? Dalian is also a modern tourism city. It is famous for fashion, football and its annual beer festival. Every year, Dalian International Fashion Festival attracts thousands of dazzling celebrities, designers; pop stars and clothing merchants from both home and abroad. e together to present a fashion-feast for the world Brief Introduction ? Unlike the Chinas ancient cities (. Beijing, Xian, Hangzhou, and Nanjing etc.), which possess numerous historical relics and ruins, temple and museums, and focus tourism on their long history and rich culture, Dalian offers a totally different experience for visitors. It is a famous summer resort with beautiful scenery and pleasant environment. The Southern Coast, the Bangchuidao Scenic Area, Lushun Port and the Bingyu Valley bring visitors by thousands