网络购物影响因素分析.doc

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本科毕业论文（设计）模板
本科毕业论文(设计)
论文题目： 大学生网络购物影响因素的实证分析
——以西安财经学院长安校区为例
学生姓名：
学 号：
专 业：
班 级：
指导教师：
完成日期： 年 月 日
大学生网络购物影响因素的实证分析
——以XXX为例
内 容 摘 要
近年来，随着我不断提高，产生了许多满足人们需求的新型购物方式。网络购物，是电子商务的一个重要组成部分，作为一种全新的商业运营模式，以其方便、快捷、经济、高效、可进行“全球性”和“全天侯”交易等巨大优势而赢得众多企业和消费者的青睐，形成一股势不可挡的潮流。
年轻人作为网购消费的主力军，尤其受到没有经济基础的大学生的偏好，研究贴近我们生活的网购的影响因素有很强的现实指导意义。在之前此课题的研究者基础上，通过数理统计分析，再进行实证研究，找出影响大学生网络购物的关键因素，从而为企业宣传、销售和市场发展等方面提供一份全面、有效的参考性信息。
关键词：网络购物 大学生 影响因素
Empirical Analysis on Factors Affecting College Students
Online Shopping
——Taking Changan Campus of Xi'an University of Finance and Economics as an illustration
Abstract
In recently years, as the steadily development of economy in our country,and constantly improve the people’s material and cultural life. Generated a lot of meeting their demand for new type of shopping shopping, an important part of e-commerce, as a kind of brand-new commercial operation mode, with its convenient, fast, economic, efficient,can be global and 24-hour trading and many other huge advantage to win the favour of many businesses and it become a unstoppable trend.
Young people as the mainstay of online shopping consumption, especially by those who have no economic foundation of students' preference, the factors affecting college students’ online shopping research close to our life have very strong realistic guiding significance. On the basis of prior researchers in the subject, through the analysis of mathematical statistics, to empirical research on the model, find out the key factor affecting college students' network for enterprise publicity, sales and market development etc. to provide comprehensive and effective reference information.
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