磋商及合同签订.ppt

第二章国你贸易业务
磋商及合同的釜订
重点掌握:
交易洽商的知识与技巧
第一节寻找目标客户
寻找客户的途径
P6-7
常用的方式:展会、B2B平台、刚络资讯
、客户资信调查
1、项目
2、具体内容
商业道德
√政治
经营能力
√组织机构
资金实力
√资信
√业务范围
√经营能力
√经营场所
三、资信调查的途径
1、往来银行
2、商会
3、资信调查公司
4、驻外使馆
5、其他途径
第二节建交函的写作
建立业务关系的途径
直接接洽贸易对象
√优:省时间、成功率高
√缺:成本高
间接方式电
建交函
优:成本低
缺:耗时间、
针对性不强
1、信息来源
基本结构
2、致函目的
3、公司介绍
4、产品介绍
5、盼回复
We learned from Alibaba. com that you are in the
market of textiles
信息来源
We are writing to you to seek cooperation
possibilities
致函目的
We enjoy a good reputation internationally in the
circle of textile
公司介绍
Enclosed is our catalogue and price list for your
information
产品介绍
We are looking forward to your specific enquiries
1、信头
基本格式
2、信内地址
3、称呼
4、正文
5、结尾套语
6、署名
Shanghai Import and Export Trading company
530 Zhongshan road
信内地址
Shanghai/Chin
信头
February 10, 2009
TAKAMULATRADE CO, LTD
310 MAJIOSAKAJAPAN
正文
称呼
We in this year s China fairs that you are interested in our company
The company main products such as toys and clothing light indust
products, sold to Japan, Europe and the U. S. and other international
market. We wish to establish business relations by some practical
transactions. To give you a general idea of the various kinds of textiles
now available for exp, we are enc losing a catalogue and a price list for
your information. We would appreciate receiving your specific enquiries
'e look forward to receiving your good news
结尾套语、署名
Yours faithfully