植入广告毕业论文外文翻译.doc

一、外文原文 Product Placement Growing Most Recent Numbers Total $ Billion By Jon Lafayette Product placement has e a huge business both in the . and abroad, as anyone who has seen Courtenay Cox drive around ina Pontiac Solstice in FX's "Dirt" could tell you. A new report from PQ Media confirms that impression, with figures showing that the . was the largest market for paid product placement at about $ billion in2005. That's up49 percent from 2004. With barter and value-added deals factored in, the value of product placement in the . during 2005 rises to$ billion. Television, which accounts for the biggest chunk of paid product placement, grew percent to$ million in2005, while placements in film were worth $ million, up23 percent. Globally, the paid-product-placement market was $ billion, percent. If the value of non-paid placements is included, the market would be$ billion, percent from 2004. Television accounted for the bulk of paid product placement spending in2005 at$ billion worldwide, up51 percent from 2004. The report called product placement "one of the fastest-rising stars of this new media order." The growth is fueled by the perception that ad-skipping technology is negatively impacting the 30-second spot, driving brand marketers to seek alternatives such as product images embedded in the program rather than mercial