上海通用汽车品牌策略案.ppt

上海通用汽车品牌策略
案
PP文档演模板
There are many kinds of vehicles
Automobile is popular on landway
As an important part of automobile, car plays
a key role in modern society
In China, more and more people hold a
private car, what is the industry going to be?
What should Shanghai GM do?
Follow me please,
December, 2002
Macroscopical Environment
Chinese economy develops quickly,
2002 GDP increases in a rate as 8%
reach 10200 billion
China has the largest population in the
world
Many new policies stimulate
consumption
December 2002
Trend of technology
Electromotion car
GPS(global positioning system
Hydrogen fuel battery
Air-conditioner without fluorin
Information center---with internet
Safety, Environment Friendly, Comfortable
three key characters
December 2002
GPS
(GLOBAL POSITIONING
SYSTEM)
Leader
Dopod 686
December 2002
The blooming chinese market
25019514

Jun. N oct, 2002
150
Auto produce
00
50
crease %
sale increase
生产(万辆)铕售(万辆)生产(万镉〉|销售(万辆)%。
01年1-10月
20021-10月
Car produce
ncrease
60
%sae
%。
生产
销售
生产
销售
2001年1-10月
2002年1-10月
December 2002
Several Big Corporations
Group name Profit
Turnover
Global sale
Capital
(10 billion $)(10 billion $)(10 thousand)
(10 billion $
GM
1400
166
Ford
680
Dema-

1473
250
Kreisler
Volkswagen
458
124
Toyota
1060
445
Honda
540
234
ecember. 2002
Foreign Carmakers Seek More
Presence in China
Chinese car market a lucrative cake has
garnered attentions of numerous foreign
carmakers
Chinas entry to the WTo, as policies on auto
sector are relaxed many international well
known auto firms set up their bases in China
to attract consumers
Auto consumption becomes more and more
popular in China, as both global and domestic
carmakers are sharing the big cake Chinese
car market will become more attractive and
maturer
December 2002
International gm
Henry Ford made the first automobile in
1886