联想SI分析.ppt

lenovo
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Company profile
Lenovo is an international company of highly innovatival science and technology , It is consisted from lenovo and former IBM 's personal computer division. As the leadership enterprise of global 's PC market, lenovo is engaged in the development, manufacture ,and selling technology products of the most reliable, safe and easy to use and providing the high quality and professional services.
Since 1996, the sales volume of lenovo computers has been the first place in the domestic market ,which is developing rapidly in recent years, from the beginning of 2011 ,it takes up a second throne of the world computer sales.
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The development of history
Lenovo's start-up stage(In 1984-1987):Using the technology service to accumulate capital, through the fist products to open the market.
Lenovo's infancy(In1988-1993):With international impetus
industrialization, form a skill - work - trade industry system.
Lenovo's run-up(In1994-1996):Shouldering the national computer industry standard, and fought back the international competition.
Lenovo's takeoff stage(In1997-2000):To occupy the market though scale effect, to Set up the brand though marketing .
Lenovo's transformation stage(After 2001):Transferring to high-tech and service, and actively prepare for diversification and internationalization.
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organization structure
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Lenovo want to enter international market
The name "Legend"have been registered in almost all European countries
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CI System
MI
理念识别系统
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"attract, cultivate , retain and use staff" as the core of lenovo,which advocated to integrate the employee's personal benefits into the long-term development of enterprises.
Aim: respect client