对于颜色中西文化差异 终稿 ppt课件.ppt

对于颜色中西文化差异_终稿 ppt课件1
1、The different use of color in China and Western
2、Causes of cultural differences of colors
3、Conclusion
Color
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The different use of color in China and Western
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Black
White
Red
Yellow
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Black :
In Chinese traditional culture, black and white both belong to the Five Colors.
In Chinese funeral, people usually wear a black armband to show their mourns to the death relative.
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Black :
On one hand, black stands for solemn and just, such as Baozheng ;LiKui、ZhangFei's facebook in traditional Peking Opera is black;
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Black :
In China, black is always connected with bad things, disaster. Black symbolizes disaster here. it stands for evil and reactionary,Black also stands for illegal and commit
Example:
“reactionary gang”
“black market”
“smuggled goods”
“blacklist”
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BLACK:
In western
The "Bible“ says, the black represents the devil, suffering and evil, a symbol of darkness, death, unfortunately.
I’m Satan, King of hell in Europe
Such as:
black words,
The Black Friday
Look , his wings are black.
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BLACK:
So the meaning of black in west is similar with China, black is considered derogatory basically, is one taboo color in west.
Black also represents anger.
such as:
black in the face,
to look black at
someone
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BLACK:
But because the solemn and serious of black, people usually dress in black on formal occasions. This point in Western culture is same as China.
Interestingly, in business English, in the black have a good meaning, refers to the operating profit. Be in the black (profit) is the opposite be in red, these two terms are derived from the color of ink used when accounting.
in the black-盈利
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