黑龙江农业经济职业学院毕业论文丰田卡罗拉营销策略姓名: 郑新宇指导教师: 王磊专业: 汽车技术服务与营销班级: 2011 届4班 2015 年 11月5日黑龙江农业经济职业学院机电工程系毕业论文Ⅰ目录摘要····················································································································· 1 前言····················································································································· 2 1 卡罗拉市场调研····································································································· 3 优点············································································································ 3 缺点············································································································ 3 2 丰田卡罗拉营销策略······························································································· 3 产品策略······································································································· 3 品牌策略······································································································· 4 市场策略······································································································· 5 3 丰田卡罗拉营销策略优势分析··················································································· 5 灵活应变打造标杆车型····················································································· 5 产品升级······································································································· 6 审时度势········································································································ 6 从“花冠”到“卡罗拉”·················································································· 6 五米印象······································································································· 7 先进的动力表现······························································································· 8 结论·····································································································
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