迷你高尔夫创业项目计划书
Abstract
The business plan is a project about the investment of the Mini Golf sports hall, whichstudy the domestic market of sports hall. M company through market feasibility analysis,target market and strategic positioning analysis and business model innovation, operation andorganization program introduction, and finally through financial analysis and risk controlprogram analysis, and strive to provide specific plans for M company. First of all，the firstchapter and the second chapter of the paper that introduce the environment andentrepreneurship team. The third chapter analyzes the macro and micro environment of theproject and uses the PEST analysis method. And use the five force analysis model of MichaelPotter to analyze the competition structure of the industry in detail. The fourth chapter use theSWOT method to analyze the project, determine the marketing location of the project, M hallprovide the fashion and novel hall for the target customers chatting、spending time andplaying in todays fast-paced city life, which can build customer loyalty. The fifth chapterintroduce the organization structure, human resource management and operation managementof M hall project. And it analyzes the marketing strategy b
y 4P theory in detail, finallyintroduce the overall project implementation plan of the M hall project.
Finally, the sixths chapter introduces the
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