旅游管理毕业论文 论旅游体验.pdf.pdf

广西大学硕士学位论文论旅游体验姓名:窦清申请学位级别:硕士专业:旅游管理指导教师:廖廷弼 论旅游体验摘要 Pine II和James lmore在《体验经济时代的到来》一文中提出现今的经济时代是继农业经济、工业经济和服务经济后出现的体验经济时代,从此,体验经济引起了 J;;E=-·-_E目目={? 国内外研究者和业界人士的广泛关注。在体验经济时代里,体验作\店扩为一种新的经济提供物登上营销舞台√本文主要对体验经济下旅游/ 业提供的商品——旅游体验进行系统的研究。首先通过分析体验的中英文词义,阐述其多学科蕴涵以及盛行体验的原因,以便从总体上把握体验作为一种经济提供物的内涵和本质特征;其次通过分析和整合旅游和体验的涵义和特征来探讨旅游体验的内涵和特征,并在此基础上,根据旅游体验的案例对旅游体验进行类型分析;最后还简单地阐述了旅游体验在旅游营销中所产生的重要作用。关键字: 旅游体验、旅游营销、 ONTOURlS两E)舻欧1ENCE 蠢8S睾建AC下 In1998,B。Joseph Pine娃and James put forward theideathateconomy today istheexperience economy appearing after the agrarian economy,the industrial economy and the service economy intheir article E TO THE EXpER姬NCE ECONOMY..From then on,+ the extensive concerns ofdomestic and merce personage to experience experience economy,experience as akind ofeconomic offering isemerging. This articletriesto conduct asystematic research mainly on the tourism experience,the goods offered by tourism industry inthe experience First,by analyzing Chinese and English definitions of experience,describing it's multi·snbject meaning,studying the reason why experience isprevailing,SO that we can achieve ageneral understanding of the meaning and essentialcharacter ofexperience as akind ofeconomic offering。 The tourism experience’s connotation and essential character by analyzing and integrating the connotation and essentialcharacter oftourism and thisbasis,this article then sorts the examples relevant to tourism experience. Finally,the articleends with asummary of theimportant function oftourism experience inthetourism marketing. KEY WORDS:experience:tourism;tourism experience connotation;character:sort:tourism marketing [塑查登夔主兰垡建塞一一————熊塑鲎!查!L 前言 1、嚣内外美手旅游体验的研究瑗状 29整纪70年钱,荚国著袈来来学家嚣尔·笼夫麓在荬名落《未采静滓毒》 1中第一次构建了一个体验经济分析的基本框架,标志着体验经济及体验作为经济提供物的肇端。 PineII釉James 《体验缀济时代的蓟柬》一文书肯定了话夫赣静愚怒,指出现农的经济时代是继农监经济、工业经济和服务经济后出现的体骏经济时代。从此,体验经济引起了国内乡}璎燕考袈业