金融营销规划方案.doc

金融营销规划方案.doc金融营销方案
叮叮小文库
中国人寿保险金融营销方案
姓名：江伟
班级：金融与证券（ 3）班
- 2
叮叮小文库
目录
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2 策划目的 ........................................................................................................................................
5
3 营销环境分析
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宏观环境 .............................................................................................................................
5
经济环境 .........................................................................................................................
5

人口环境 .................................................................................................................
6

社会文化环境 ..........................................................................................................
6

政治法律环境 .........................................................................................................
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微观环境 .............................................................................................................................
7

主要竞争对手 .........................................................................................................
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消费者 .....................................................................................................................
7

企业 .........................................................................................................................
8

销售网络 .................................................................................................................
8

市场概括 .........................................................