三星手机推广策划书.doc

三星手机推广策划书
机设计中的男性化元素，也会加入一些女性化的元素，因为在现在的高端人群中女性也占据了相当的比重。4-AGMATIC：比前一类消费水平有些差距，在针对这些人群的手机设计中，融入时尚元素的同时，还充分考虑到成本的问题，属经济型的时尚手机消费群体。5-LEISURE ENERTAINMENT:这一类群体对最新技术产品有着浓厚的兴趣，三星将他们归类为多媒体群体，三星会配合他们的要求，给他们内置一些比较容易使用的功能。6-BASIC：基本消费群体，这一类消费群体的手机定位是给他们提供一些较好的产品，但价格不会很高。In order to let design out of the cell phone more targeted, Samsung will handset consumer group points of six kinds: 1-HIGH FASHION: they always like the latest thing, goes in tide s front. They have the ability to buy expensive things, with delicate high-end items, like can highlight of their personality products. 2-TRENDY: be like to chase the trend of the group, aged 20 years or so. They are the leaders of the trend, than the first kind of the class of the crowd lower, need to use the item to reflect their unique individual character, but not so expensive. 3-EMIER PRO: belong to Samsung’s high-end users, in China they are in office building of white-collar work. To their phone design, have not only outstanding in the design of mobile phone masculine element, also can add some feminine elements, because in the high-end crowd now women also can occupy a proportion. 4-AGMATIC: better than the former group consumption level some gap, according to these people in the mobile phone design, into the fashionable elem