读书计划写作与广告写作.ppt

第五讲第五讲读书计划与广告读书计划与广告 1. ( ( Statement of Purpose) Statement of Purpose) 读书计划是申请求学者必须提供的最重要文读书计划是申请求学者必须提供的最重要文件之一。件之一。““读书计划读书计划””有许多英文名称: 有许多英文名称: Statement Statement of Purpose, Statement of Academic Objectives, of Purpose, Statement of Academic Objectives, Statement of Academic Interests, Statement of Statement of Academic Interests, Statement of Academic Goals, Plan for Study, Study Plan, The Academic Goals, Plan for Study, Study Plan, The purpose of Study, Statement of Intent, Statement of purpose of Study, Statement of Intent, Statement of Objectives, Letter of Intent, Academic Statement, Objectives, Letter of Intent, Academic Statement, Personal Statement, Academic Plans Personal Statement, Academic Plans 等等等等( (国外学校国外学校叫法不一,以对方要求为准叫法不一,以对方要求为准) )。在起草读书计划。在起草读书计划时应: 时应: 1 1)介绍本学科的发展情况; )介绍本学科的发展情况; 2 2)我本人的)我本人的 Educational Background( Educational Background( 专业、学位、水平,研究专业、学位、水平,研究方向); 方向); 3 3)学成后回国工作的具体打算。)学成后回国工作的具体打算。学习计划范例学习计划范例 Academic Statement Academic Statement By By Li Li Xiaobo Xiaobo pletion of senior high school study at pletion of senior high school study at Jingzhou Jingzhou Middle School, Hubei, I was enrolled into Yangtze University Middle School, Hubei, I was enrolled into Yangtze University through the National College Entrance Examination. There I through the National College Entrance Examination. There I chose English Language and Literature as my major. This chose English Language and Literature as my major. This decision was made on the proposition that English had, in fact, decision was made on the proposition that English had, in fact, e an international language. Without sufficient e an international language. Without sufficient knowledge of the language, any advanced study would be knowledge of the language, any advanced study would be difficult, if not totally impossible. It was my hope that I would difficult, if not totally impossible. It was my hope that I would be able to build a solid fo