基于长尾理论的网络营销策略研究.doc

.页眉. 页脚.. 本科学生毕业论文 2015 年4月 15日论文题目: 基于长尾理论的网络营销策略研究学院: 信息管理学院年级: 2011 级专业: 信息管理与信息系统姓名: 王烨学号: 20114815 指导教师: . 页脚.. 摘要随着计算机网络技术的日益进步,一些新的理论就有了用武之地。而由于技术的发展,一些旧的网络营销方法已经满足不了现在的市场。这就促使企业需要借鉴相应的先进理念在网络营销方式上做出对应的应变。长尾理论给网络营销策略带来了创新的观念,它符合人们对消费的认知,顺应了当今市场的规律。它将改变公司的经营理念,带动公司营销方案的升级和战略的优化。而且将长尾理论用于网络营销有利于建立强大的销售渠道。因此,本文研究长尾理论的背景及内涵,通过对网络营销的重新认识来分析长尾理论用于产品网络营销的前提,进而发掘长尾理论在互联网上营销所在领域的应用,最后总结出基于长尾理论的网络营销策略。关键词长尾理论;网络营销;. 页脚.. Abstract With the progress work technology, some new theories have nowhere togo. Due to the development of technology, some old methods work marketing has not satisfy the current market. This causes the enterprise needs to draw lessons from the corresponding advanced ideas on work marketing way to make the corresponding strain. The long work marketing strategy to bring the concept of innovation, it is in line with people's perception of consumer, complied with the laws of the market today. It will change pany's business philosophy, the upgrading of pany's marketing plan and strategy optimization. And the long tail theory is used to help create a strong work marketing channels. Therefore, this article studies the background and meaning of the long tail, through to work marketing toknow to analyze the long tail theory to the premise of work marketing, and then explore the long tail in the application of the marketing field, and finally summed up work marketing strategy based on the theory of the long tail. Key words The long tail theory; work marketing; The marketing strategy .页眉. 页脚.. 目录摘要.................................................................................................................................... I Abstract .................................................................................................................................... II 前言.................................................................................................................................... 1 一、长尾理论及其产生背景...............................