中国大型实景演出的发展策略分析[精选].docx

编号________
本科毕业论文
中国大型实景演出的发展策略分析
学 院： 文化产业管理学院
专 业： 文化产业管理
年级 、 班级 ： 2012级 1班
18120051 谢滨泽
郑美群/王禹心 教授/助教
2016年6月3日
摘要
在消费视域下的知识经济时代，文化产业的发展受到了世界各国的空前重视。旅游产业正是这日益重要的文化产业的一部分，在迅速蓬勃壮大。近年来，国内旅游产业发展速度快并且越来越多的人加入到这个产业中来，为了保证众多旅游景区的长远发展，旅游产品和服务供给的内容逐步完善，产生了一项独特的文化产业项目——中国大型山水实景演出。
中国大型实景演出起源于国外的“景观歌剧”，在2003年张艺谋导演的中国第一部大型实景演出《印象·刘三姐》首演成功，由此诞生了独具特色的中国大型实景演出。自中国大型实景演出诞生以来，不仅得到了观众的好评、带动了经济发展，还获得了良好的社会反响，而且给文化产业的创新带来了新的思路。本文主要以近年来影响较大、地位特殊的中国大型实景演出项目为例，实践与理论相结合，分析中国大型实景演出的发展现状、问题及解决方法。
关键词：中国大型山水实景演出；管理结构；文化产业
ABSTRACT
In the knowledge economy, as the consumer domain, the development of cultural industry has been unprecedented attention around the world. As a "sunrise industry" thriving tourism industry is rapidly expanding. In recent years, the rapid development of the domestic tourism industry continues to heat up and, in order to ensure the sustainable development of tourist attractions, tourism products and services supplied content gradually improve, stimulate positive interaction and combine the entertainment and tourism industries, resulting in a unique cultural project-China's large performance of real landscape.
China originated in the large-scale live performance Sanshui "landscape opera", in 2003 Zhang Yimou, "Impression • Third Sister Liu" premiered successfully at the same time was born. Since large-scale performance of real landscape hand market, access to a huge economic and social benefits of good, but also to the culture of innovation in the industry has brought new this paper, Zhang Yimou's "Impression" series and Shuai Yuan Mei represented by the large performance of real landscape, for example, the combination of theory and practice, analyzes the development status of China's large-scale live performance, problems and solutions.
Keywords: China large-scale landscape performance; Management str