汽车广告语中的前景化现象研究.pdf

密 级： 学校代码：10075
分类号： 学 号：20100673



文学硕士学位论文


汽车广告语中的前景化现象研究









学位申请人： 康 曼
指导教师： 郑 悦 教授
学位类别： 文学硕士
学科专业： 英语语言文学
授予单位： 河北大学
答辩日期： 二○一三年五月
Classidied Index: CODE: 10075
U. D. C: NO: 20100673



A Dissertation for the Degree of M. Arts



A Study of Foregrounding in Auto
Advertising Language






Candidate: Kang Man
Supervisor: Prof. Zheng Yue
Academic Degree Applied for: Master of Arts
Specialty: English Language and Literature
University: Hebei University
Date of Oral Examination: May, 2013
Abstract
Abstract
The term ‘advertising’ comes originally from the Medieval Latin verb ‘advertere’ to
direct one’s attention. As the main part of advertisements, advertising language has caught
linguists’ eyeballs. It has been studied from the perspective of adaptation theory, intercultural
communication or rhetorical theories. Although there are foregrounding studies of auto
advertising language, one can hardly find a study which combines Halliday’s and Leech’s
foregrounding theory with Wang Xijie’s deviation theory. This study fulfills the gap. Based on