跨境电商中英文商业计划书_商业计划_计划解决方案_实用文档.doc聚洋派 JUYANGPAI —JUYANGPAI. COM 商业计划书 Business Plan 目录 Contents 1•执行纲要 5 5 5 Environment and opportunity 5 7 Products and service 7 7 Market research and analysis 7 8 Company strategy 8 9 Company management 9 技术可行性分析 10 Technical feasibility analysis 10 10 Capital demand 10 2 •环境与契机 10 Environment and opportunity 10 10 Basic situation of various kinds of environment 10 12 The market situation 12 3•产品与服务 14 Products and service 14 14 Service orientation 14 1错误!未定义书签。 Products 1 错误沬定义书签。 4•市场研究与分析 错误!未定义书签。 Market research and analysis 错误!未定义书签。 20 Market overview 20 20 Target market analysis 20 25 Market localization 25 25 Market demand forecasting 25 27 Marketing strategy 27 错误!未定义书签。 Specific implementation 错误!未定义书签。 5 •竞争分析 33 Competitive analysis 33 SWOT 分析 33 SWOT analysis 33 竞争力量分析 34 Competitive forces analysis 34 39 Analysis summary 39 公司及战略 40 The company and the strategic 40 40 Company tenet 40 40 Company Operate philosophy 40 40 Company target 40 41 Company strategy 41 公司管理 43 The company management 43 44 The core management manager job responsibilities 44 46 Employees 46 47 The service flow chart 47 48 Value chain management 48 &技术可行性分析 52 Technical feasibility analysis 52 52 Main technology 52 53 Security technology 53 54 Maintenance and development of human resources 54 54 Conclusion 54 9•资金需求 错误!未定义书签。 Capital demand 错误!未定义书签。 错误!未定义书签。 Current capital demand 错误!未定义书签。 55 Other capital needs 55 错误!未定义书签。 Specific use of the capital 错误!未定义书签。 •财务分析 错误!未定义书签。 Financial analysis 错误!未定义书签。 58 Financial basic assumptions 58 财务报表(见附表) 59 Financi
