2015款福克斯营销策划.doc

大连汽车职业技术学院毕业论文 2015 款福克斯营销策划姓名: 董## 专业: 金融保险年级: 金融 092 班学号: 090084 指导教师: ## 成绩: 2015 款福克斯营销策划摘要从大众与上海汽车成为首批合资的幸存者,到目前世界各大汽车厂商在中国百花齐放,百家争鸣。中国汽车产业经历了从无到有,从小到大,从国家不支持,到成为国民经济的支柱产业,根据工信部数据,以入世第十个年头 2010 年为例,中国汽车产业销售收入城市的规模也在不断的扩张,人们的交际半径也在扩大,城市需要建设更好的道路,更好的交通工具,更好的住宅设施,这都变相支撑了汽车行业的发展。本文先概述了中国汽车行业的概况,然后系统的介绍了长安福特公司的状况,同时又对2015 款福克斯汽车的发展现状和面临的问题作了详细的分析,并制定出一系列的营销策略。希望对 2015 款福克斯的销售起到促进的作用。关键词:汽车行业;销售;营销策划 Abstract from the public and Shanghai automobile has e one of the first joint venture to survivors, the major automobile manufacturers in the Chinese All flowers bloom together., contention ofa hundred schools of thought. Chinese automobile industry has experienced from scratch, from small to large, from the state does not support, to e apillar industry of the national economy, according to the ministry data, with the accession to the WTO for tenth years in2010 for example, the city Chinese auto industry sales e scale is constantly expanding, people'munication radius is also expanding,city construction better roads, better transport, better housing facilities, which are in support of the development of the automotive industry. A detailed analysis of the development status of the 2015 Fawkes's car in this paper and the problems, and to develop a series of marketing strategy. Keywords : automobile industry; marketing; marketing strategy 目录摘要............................................