Euro Disneyland case 2迪士尼案例.doc

Introduction
Disneyland in both America and Tokyo have got great success,but Euro Disney faces a lot of reason of this phnominen can be explain by Hofstede’s four cultural dimensions and Trompenaar’s we can find some operations mistakes that the Euro Disneyland to these experience have learned from the situation,how Euro Disneyland deal with the diversity.
Analysis by Hofsted’s cultural dimensions
The Hofstede's cultural dimensions theory proposed four dimensions including power distance, uncertainty avoidance,amasculinity-femininity and individualism-collectivism[1]. Although France and the US both are Western culture countries, they have some major cultural differences. In the following, according to Hofstede's four cultural dimensions, the differences between US and France will be discussed.
Power Distance Index is the extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequally. France has a high power distance cultures. In the contrary, the United State has a lower power pursue a greater equality between societal levels, including government, organizations, and even within families. Uncertainty Avoidance Index refers to a society's tolerance for uncertainty and ambiguity. French has strong uncertainty avoidance that they are unwilling to fac