4 郑州华信学院本科生毕业设计(论文) 题目: VI 设计在旅行社品牌形象塑造中的应用指导教师: 袁媛职称: 讲师学生姓名: 刘晓学号: 0907110514 专业: 艺术设计院(系): 艺术与传媒学院答辩日期: 2013 年5月 25日 2013 年5月 25日 II VI 设计在旅行社品牌形象塑造中的应用摘要: 随着我国乃至世界旅游业突飞猛进的发展,旅游业的竞争也不断加剧。然而提高重塑旅行社的品牌形象,已成为旅行社提升核心价值,以及提高旅游业竞争力的重要保证。因此,各旅行社进行系统的视觉形象设计,是旅游行业保证其持续健康发展的重要保障。关键词: VI设计旅行社品牌形象应用 Abstract : With the development ofour country and even the world tourism industry make a spurt of progress, petition is growing. However, improve the remodeling of travel brand image, has e a travel agency to promote core value, and the important guarantee to improve petitiveness of the tourism industry. Therefore, the travel of visual image design system, the tourism industry is the important guarantee for the sustained and healthy development. Key words: Visual Identity Design; Travel agency; Application 目录中文摘要...................................................................................................................... Ⅰ英文摘要...................................................................................................................... Ⅱ绪论............................................................................................................................... 1 1 VI 设计的概述......................................................................................................... 1 VI设计内涵........................................................................................................ 1 VI设计的主要内容.............................................................................................. 1 2 VI 设计对旅行社品牌形象塑造的意义.......................................................... 1 旅行社品牌形象塑造的发展现状........................................................................ 1 VI设计对旅行社品牌形象塑造的意义.............................................................. 2 3 VI 设计在旅行社品牌形象塑造中的应用...................................................... 2 VI设计在旅行社品牌形象塑造中应把握的原则.............................................. 2 整体风格和谐统一...........................................
