19-Nov-13 1 ..... ..... Section 1 Section 1 Section 2 Section 2 Section 4 Section 4 Section 5 Section 5 Evaluate E xport M arket E ntry D ecisions Select & A nalyse A ppopriate M arkets F or E xporting A ctivity Section 3 Section 3 Assess the E xternal & I nternal O rganisation O f T he E xporting F irm Evaluate M arketing E fforts R elative To E xport M arket Assess S ystems F or M ovement O f E xport O rders To D estination The knowledge and skills of Exporting 19-Nov-13 2 Section 3: Assess the E xternal & I nternal O rganisation O f T he E xporting F irm Introduction To This Section Introduction To This Section Examine Partnership Arrangements Examine Partnership panies Who Have essfully Gone Into The Export panies Who Have essfully Gone Into The Export Market Organisation Structure Organisation Structure Summary of This Section Summary of This Section es here SAQs SAQs 19-Nov-13 3 Examine Partnership Arrangement Identify advantage and Disadvantages ..... Look At The Firm Organisation To See If Your Company Is Ready to Go Export market? ..... essful Case in Entering the Overseas Market How They Did This? ..... Introduction To This Section 19-Nov-13 4 Manufacturer's Representative or Sales Agent Manufacturer's Representative or Sales Agent Foreign Distributor or Importer Foreign Distributor or Importer Joint Venture Joint Venture Contract Manufacture Contract Manufacture Indirect Exporting (EMC/ETC...) Indirect Exporting (EMC/ETC...) ...... ...... Licensing Licensing Franchising Franchising Industrial Co-operation Industrial Co-operation Exporting Exporting Partnership Partnership Examine Partnership Arrangements 5 1. Manufacturer's Representatives or Sales Agents Generally, representatives or sales agents ref
