纸媒与新媒体的融合发展研究.pdf

A thesis submitted to
Zhengzhou University
for the degree of Master



Combination of Paper Media and New Media
——A Case Research of “Dahe Daily”




By： Xueqi Wan
Supervisor: Prof. Jian Xu
Journalism and Communication
School of Journalism and Communication
May ，2014
摘要
进入 21 世纪后，我国互联网进入了飞速发展的时代，新媒体也紧跟时代的
脚步迅速崛起。随着以互联网及移动互联网等新兴技术为基础的新媒体平台的
兴起，传统的纸媒受到了前所未有的冲击。由于新媒体时效性强、信息量大、
互动性强、限制因素少等特有的传播特点，其带来的影响不仅仅是改变了传统
纸媒受众的阅读方式和阅读习惯，更改变了受众在传播过程中的被动状态，使
其转换成为了积极的参与者，甚至是传播者。
本文选择了以《大河报》为例进行研究，全文两万余字，分为绪论、正文
和结论三大部分。绪论囊括了研究背景、研究现状、研究目的和意义等部分。
正文首先对《大河报》的发展过程和现状做了简要的概括，第三章、四、五章
分别分析了纸媒的概况、新媒体的概括及纸媒与新媒体融合的概况，并由面及
点的分析了《大河报》的相关情况。通过对纸媒和新媒体各自特点的分析，比
较出了纸媒在与新媒体融合过程中的优势与劣势，并研究了近些年纸媒应对新
媒体冲击时所进行的尝试，最终落脚于《大河报》纸媒与新媒体的融合发展，
结合《大河报》的自身发展状况，为其提出了一些可行性的建议，并试图为《大
河报》的纸媒与新媒体融合之路提出一些可行之策。

关键词：大河报；纸媒；新媒体；融合；发展
I
Abstract
Since the twenty-first century, the Internet in China has started an era with its
rapid development. In the meantime, new media has grown up in a fast pace with this
new era. With the rise of new media platform based on Internet, mobile Internet and
other newly developed technologies, the traditional paper media has come across
unprecedented challenge. Because of new media’s special features of strong
timeliness, plentiful information, powerful interaction and lack of limitation, it has
not only changed the reading pattern and habit of paper media’s audience, but also
changed them from passive accepters to positive participants, even spreaders.
In this paper, I conduct a research on the instance of Dahe Daily, and
demonstrate the study in more than twenty thousand words, including introduction,
mainbody and conclusion. The introduction includes the backg