目 录
内容摘要 4
一、市场分析 6
7
(SWOT)分析 9
12
14
二、市场定位 ..................................................................................................................................17
...................................................................................................................................17
...................................................................................................................................18
——创新定位.................................................................................................18
三、市场推广 19
1.市场推广目的 20
20
...................................................................................................................................21
...................................................................................................................................24
四、广告文案 26
25
31
五、公司经营和管理 34
34
35
.............................................................................................36
六、公司财务 38
38
38
...................................................................................................................................38
七、风险性分析 42
42
43
..................................................................................................................................47
..............................................................................................................................47
八、餐厅布置 52
52
52
..............................................................................................................56
附件:音乐主题餐厅市场调查问卷.................................................................................................56
随着经济文化进一步发展,和消费者需求不断提高,普通上午餐厅和中西餐厅已不能满足
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