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NBA（National Basketball Association）The four major professional sports of United States
Major League-baseball, Rugby Union, basketball and Ice Hockey League, the richest league is
the Basketball League,earning more than $5 billion, although the NBA is not the most-watched
League in North America, but it is the world's most globalized and influential professional
sports organizations and now 42 languages 212 countries live, and 750 million homes watching
the NBA game. Mikan, Wilt Chamberlain, Bill Russell and Michael Jordan, Shaq, Yao Ming and
other NBA heroes almost a household name。
NBA often appears as a success story in the business school marketing tutorial, the tutorial
tells the story of how the NBA used big names star's brands selling League, the use of modern
media means promoting the League, how to use internationalization strategies towards
globalization, they portray League of NBA Commissioner David Stern the world's best salesman
In late 2005, United States renowned financial magazine Forbes made a special report on NBA
commercial: The Business of Basketball . This special reports has a very detailed presentation
about NBA management League in recent years , Forbes's first concern was the 2005 NBA 30
teams with an average value of $ 326 million, with an average rate of 9%.
In 1984,
NBA英文 商业策略 来自淘豆网m.daumloan.com转载请标明出处.
