苏州天颐温泉广告策略.doc

actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
**“天颐温泉”广告策略
推广主题：
清凉一夏，滋养一夏，走进“天颐温泉”，共享夏夜浪漫。
推广时间：暑假期间（2010年7月1日——2010年8月31日）
市场研究 ：按常规，每年的六月份至九月份是温泉旅游的淡季，很多游客倾向于海滨游，较其他季节相比，周末及周日的客流量已相对减少，平日就更是显得清淡。如何扭转这一局面，除经营部门千方百计寻求平日促销的方略以外，广告宣传更要发挥其重要作用，根据夏季旅游人群的需求，打造符合夏季旅游的温泉特色，把“夏夜浴温泉，浪漫休闲新概念”与温泉的一大特色养生相结合起来向广大游客进行诉求，让游客体验一个非一般的夏季温泉。
消费者研究：
消费者主要为**本地及周边地区的家庭、情侣、朋友小包团具有业务需求的企、事业单位客户,具有企业公关、员工福利的需求的客户。近年