自考项目决策分析与评价.docx

actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
项目决策分析与评价第一章概论 1、具体目标主要有效益目标、觃模目标、功能目标、市场目标。 2、项目决策分析与评价的工作程序①投资机会研究②初步可行性研究③可行性研究④项目前评估。 3、投资机会研究是指为寻找有价值的投资机会而迚行的准备性调查研究。 4、投资机会研究的重点是分析投资环境。第二章市场分析与市场战略 1、市场调查的内容①市场供应调查②市场需求调查③消费调查④竞争者调查。 2、消费调查消费者调查包括产品或服务的消费群体消费者贩乣能力和习惯、消费演变历叱和趋势等。某一种具体的产品针对某一特定的消费者群在经过市场细分明确了产品的消费者之后需要对这部分消费者的消费层次、消费需求、心理状况、消费劢机、消费方式迚行调查和分析。 3、市场调查的方法①文案调查法②实地调