网络整合营销 市场营销毕业论文.doc

I 网络整合营销摘要整合营销传播是协调企业内外部资源和多元化传播渠道向消费者传递一致信息的营销策略。营销策略的立足点是将整合营销传播策略应用于互联网企业的营销活动中, 并根据互联网的特性制定出适宜的营销传播战略。20 世纪的市场营销观念强调的核心是把顾客当“上帝”。经济全球化是当今世界经济发展的最重要趋势,现代化大生产本身的客观规律必然要求实现全球化分工。在知识经济时代,企业的营销观念也要相应转变,即树立知识营销观念。它高度重视知识、信息和智力,凭知识和智力而不是凭经验在日益激烈的市场营销战中取胜。关键词:网络整合营销;实施战略 II Abstract The conformity marketing dissemination is coordinates the enterprise internal and external resources and the multiplex dissemination channel transmits mon message to the consumer the marketing marketing strategy standpoint is applies the conformity marketing dissemination strategy in the enterprise's marketing activity, and formulates the suitable marketing dissemination strategy according to the 20th century market marketing ideas emphasized the core is the customer works as“ God ”. The economical globalization is the world economics development most important tendency, the modernization greatly produces itself objective law to request the realization globalization division of labor inevitably the knowledge economy time, enterprise's marketing idea also must transform correspondingly, namely setting up knowledge marketing takes the knowledge, the information and the intelligence highly, but isnot fights day by day depending on the knowledge and the intelligence depending on the experience in the intense market marketing wins. Key word: Network conformity marketing; Implementation strategy I 目录摘要..................................................................................................................................... I Abstract ...................................................................................................................................... II 目录..................................................................................................................................... I 1网络整合营销来源............................................................................................................... 1 网络整合营销概念..