微软营销策略.ppt

Contents
Introduction
The marketing strategies of Microsoft
Conclusion
The basic information about pany
The pany headquarters  :Redmond
Chief executive officer(CEO):Steven A. BallmerCountry: America
Staff number:90000
Products range
windows
Hardware
products
Application
software
web
service
MAIN PRODUCTS
In addition to the launch of the Microsoft puter operating system called Windows. Along with puter hardware and software of the system continuously upgrade, Microsoft's Windows operating system are constantly upgrading from 16bits, 32 bits to 64 bits operating system.
Main products—operating system
The most famous Application is Microsoft Application Center 2000. It is a deployment and management tool.
Hardware products :
Windows Mobile
Windows Media Player 11
Desktop Search
1999 MSN Messenger
MSN is Microsoft introduced chatting tool, like QQ, usually everybody chat with each other by MSN in foreign countries.
Microsoft Flight Simulator XBOX360
Shadow run
Games
Age of Conan: Hyborian Adventure)