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（营销策划）脑白金广告
策划案 : .
脑白金广告策划案
IS广告策划公司
20091229年月日
目录
1、前言·····························································
2、市场分析·······················································
（1）保健品中国市场品牌发展历程································
（2）现有市场竞争格局发展·······································
（3）消费者分析···················································
（4）市场发展趋势分析············································
3、产品分析························································
（1）自身产品特点·················································
（2）对手产品特点·················································
4、销售与广告分析················································
5、企业营销战略···················································
（1）企业目标······················································
（2）市场策略······················································
6、企业广告策划···················································
（1）广告目标······················································ : .
（2）广告对象和市场··············································
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