中国与英法两国动画产业发展历程研究.pdf

THE RESEARCH oN THE DEVELoPMENT HISTORY OFANIM ATION INDUSTRY oF CHINA, B砒TAIN AND FRANCE Y23081 42 AThesis(orDissertation)Submitted to Shaanxi University ofScience and Technology inPartialFulfillment oftheRequirements fortheDegree of Master ofArts By F g 190U r g Supervisor:Hao Shen Mav 2013 中国与英法两国动画产业发展历程研究摘要在全球动画产业飞速发展的舞台上,美国和日本以其敏锐的商业嗅觉和全球化的意识占据了世界动画产业的较大份额,而动画文化的发源地一一欧洲,却在很长的一段时问里被受众与学者所忽略。在动画的发展道路上,英法两国和中国都经历了:探索一繁荣一沉沦一复兴的过程,两者总的发展方向是相似的。在动画产业化的道路上,英法两国和中国一样也是在摸索中前进。而英法两国动画在美日两国动画风暴的冲击下,依然能够形成具有自己特色的动画产业。由此可见,英法两国的经验值得我们探寻。本研究以产业模式为主要论述点,探索了英法两国动画产业, 由探索时期一繁荣时期一沉沦时期一复兴时期的这一发展的过程。试图了解当前英法两国动画产业的竞争优势,同时得出以社会和政府机构为推动力,以政策、资金、市场、人才为产业要素的英法两国动画产业的发展类型。然后,以这个发展类型为基础,把英法两国动画产业归类为:政府主导型的法国模式,及政府协调型的英国模式。本论文运用大量的数据和资料,初步研究了每种模式的主要特点、形成历史、主要成就及产业现状。结论部分,本文在英法两国动画产业和中国动画产业相似的条件下,得出英法两国动画产业发展的经验对我国动画产业今后发展的重要的启示。本论文试图找寻动画竞争力产生的内部和外部因素,总结出一种具有规律性的产业结构和要素,以此作为我国动画产业界对欧洲动画动画研究的参考,为我国动画产业研究作出学理上的贡献并促进动画产业的可持续发展。关键词:英法两国动画产业,中国动画产业,发展模式,启示 THE RESEARCH oN THE DEVELoPMENT HISToRY oFANIMArrIoN INDUSTRY oF CHINA,BRITAIN AND FRANCE ABSTRACT Europe isthe cradle ofanimation culture,but during the long period,European animation isignored by the public and the contrary,the Unite Statesand Japan take up most shares inthe global industry relying on thekeen business insight and theawareness ofglobalization. During this process,the UK and France both form their own distinctive animation industry and withstand the shock from the animation market oftheUnite States and it can be seen thattheexperience ofthetwo countries isworth exploring. The thesis embarks on industry model, with economics, communication and other methods,explores the animation industry development history of the UK and France from individual arts to popular arts and then animation the large data and information,the thesis researches themain characteristics,formation history,major achievements and industrial current situation ofevery ,in view ofthesimilarity on animation ind