瑞通公司电子商务的研究.pdf

武汉理工大学颂士学经论文 Abstraet During practicingin‘‘Zhejiang Jiaxing Ruitong Shipping pany"’ and“Shanghai Filiale Jiaxing Office ofCOSCO”,pared panies and had some opinion. The operational mechanisms of market for panies, environmental conditions and technological basis in the merce have been changed heavilN as thesanle,the changes panies operations and management environment would greatly influence pany ,how toapply merce pany aiming atshaping petitive advantages istheurgent problem panies likeRuitong toface. For this,it is nature thatauthor puts forward threefundamental problems, which are“what is a pany merce”,“why Ruitong Ltd. develops merce’’and“how Ruitong Ltd。implements merce”。About the three fundamental problems,in thispaper,the author has constructed a research framework inwhich thetheory oftrade costsand thetheory of business process reengineering are bine the latest research achievements economy with the merce application fruitsand problems all over the world togetheg and systematically considering the challenges of merce that we are facing。In thispaper,author hasattempted to summarize the developing measures merce inRuitong applying thetheory ofmarketing abusiness process reengineering intheview bining petitive strategies of Ruitong the features of merce. First,in thispaper,the author has researched the theory merce aiming attheproblem of“what pany merce”.On the basis ofdefining merce,author analyses thecontent,characteristic and status inquo pany’S merce,expecting itsdeveloping trend。 Il 武汉理工大学硕士学位论文 Aiming at the second fundamental problem,the author systematically analyzed theinvigorative power ofimplementing merce forRuitong thetwo aspects ofdriving and stressing,through which the author draws the conclusion of thetransferring certainty merce forRuitong Led. Around theproblem of“how Ruitong merce”,after analyzing thewhole developing status andthelagdevelop causes inRuitong Ltd., autho