悠易互通广告公司：佳能完整案例分析.doc

actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
年轻用户群体对互联网黏度较高，但网络分布较为零散，然而他们大多都拥有一些共同的爱好，如时尚、音乐、游戏、影视等等。掌握了用户的兴趣点和网页浏览习惯，就可以找到有效的广揭发布渠道。因此，悠易为佳能制定了以“兴趣定向”为主的定向组合投放策略。
本次广告行动根据线下活动特点及年轻用户群消费特点，瞄准他们所关注的网页内容，通过关键词抓取和页面语义分析等技术，准确掌握页面的核心内容点，在此基础上投放的广告可以与网页内容紧密相连，从而转移用户关注的焦点，为他们提供及时有效的需求信息，进而实现广告关注度和点击率的大幅度提升。
五、执行效果
投放媒体
瑞丽女性网、妆点网、闺蜜网、迪派网、君子门、图E时尚网、九游网、名品导购网、HERS女性网、UP美容网
效果数据
本次广告为期三周的活动推广期中，悠易互通总计帮助佳能覆盖独立网络用户近500万人，总计吸引近43万独立目标受众访问活动网站，约13万精准目标受众在站内参与、分享活动。不难看出，在广告覆盖范围内的相当一部分用户，都对本次活动有着较为浓厚的兴趣，这也证明“兴趣定向”对于提升广告效果有着巨大的促进作用。
六、广告欣赏