actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building underuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the CRM的应用现状 据市场研究公司Gartner最新发表的研究报告称，2008年全球CRM软件销售收入将超过89亿美元，%，无疑CRM在全球也是增长最快的领域之一，并且这个市场仍在健康增长，预计到2012年其销售收入将到达133亿美元。根据国际上权威研究机构的深入研究说明“：把客户的满意度提高5%，其结果是企业的利润就会增加100%”“；一个非常满意的客户其购买意愿比一个满意客户高出六倍”“；93%的企业CEO认为客户关系管理是企业成功和更有竞争能力的最重要的因素”等等，由此可见CRM的应用效果是显著的。 2汽车营销中CRM的必要性分析 、个性化需求的趋势 汽车消费作为一种高消费形式，其消费者也不再仅仅满足于汽车制造商所提供的现有的产品组合，而是倾向于通过自己获取的产品信息资料，根据自身的情况定制和定做个性化的产品。与此同时，汽车的消费者对交货周期、价格因素、购车的便利性以及售后服务的便捷性等都提出了更高、更多样的要求。
