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PEST市场分析(TelenorDoingBusinessinBrazil).doc


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INTERNATIONAL BUSINESS ENVIRONMENT
AUTUMN TERM 2009—2010
GROUP COURSEWORK SUBMISSION Cing in pioneering research and technology development and other areas that are important to develop the core business of Telenor is part of the reason why we chose Telenor to extend a new market in Brazil.
Brazil has been named the winner to host the 2016 Olympics, which provides a large opportunity for foreign investment.
In Brazil, if you want to make a phone call you must dial the phone station’s number first, then you can enter the number you want to, it’s very hard for a foreigner to make a phone call。 So that it is the time to have a change。
Telenor provides voice, data, content and other communication services in 13 countries across Europe and Asia。 Not including the South America, especially the Brazil.
Telenor Group’s ambition is to be a leading global mobile operator, while delivering attractive returns to our shareholders.
There is a very complicated way to have a phone call in 
Brazil.
The population of Brazil is the fifth of the world。 It was 186,957,906(June 2nd, 2008)。 It has a large consumed market.
THE BUSINESS ENVIRONMENT IN BRAZIL
AND THE ANALYSIS FOR TELENOR
Internal environment
Telenor Group is a Norwegian leading provider of telecommunications services worldwide。 The company has a strong footprint in Central Eastern Europe and Asia and a leading Nordic position in mobile, broadband and TV services.
Brief introduction
172 million mobile subscriptions worldwide (Q3-2009)
Strong subscription growth, particularly in our Asian operations
Listed as  on Dow Jones Sustainability Indexes 2008
Revenues 2008: NOK 110 billion
Workforce: more than 40。000 employees (Q2—2009)
Listed on the Oslo Stock Exchange 
Headquarters in Norway
Main Stockholder:
1
THE GOVERNMENT, BY THE MINISTRY OF TRADE AND INDUSTRY
 
894 683 140
NOR
53,97 %
2
FOLKETRYGDFONDET
78 518 861
NOR
4,74 %
3
JPMORGAN CH

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  • 时间2022-02-13