Pacific Bridge, Inc.
Entering China’s Medical Marketplace
Pacific Bridge, Inc.
Published in MedPro Month (August 2000)
Once severely restrictive in practice and economically limited, markets in China are beginning to
hold brighter prospects for essful entry by foreign manufacturers and suppliers. Medical
panies looking for product import, distribution and manufacturing opportunities in
China will find promise in recent trends including a growing economy, a rising middle class with
growing per capita es, an increased awareness of the benefits of better healthcare, and
China’s entry into the World anization (WTO). Through the discussion of the
available business strategies, this article will assist medical panies in addressing new
opportunities in an ancient land.
Figure 16: Selected Statistics on China, 1978, 1997, 2010(E)
1978 1997 2010
GDP, purchasing power parity $ trillion $ trillion $8 trillion
Portion of World Economy that China Accounts for Approx. 5% Approx. 12% Approx. 20%
Per Capita e $200-$300 $800-$900 N/A
Major Cities Per Capita e $900 $2,300 N/A
Medical Device Market N/A $ billion N/A
Medical Device Imports from . N/A $207 million N/A
Number of Healthcare Institutions 169,732 315,033 N/A
Number of Hospital Beds 1,850,000 2,903,000 N/A
Number of Hospital Beds per 1,000 persons N/A
Sources: CIA World Factbook; . Department merce; International ary Fund; Wen Hui Bao Daily Newspaper
Economic Trends
Economically speaking, things are looking up. Reports on China’s trade efforts show increases in
both importing and exporting of goods this year, pared to the same time frame in 1999.
During 1978-98, real GDP grew on average by about 9% per year, contributing to a near
quadrupling of per capita e over the same period. The number of people below the poverty
line was reduced from more than 200 million in 1981 to about 70 million in 1995. The rise in
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