熊猫茶市场策划.doc

actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
四、战略目标：通过科学的、合理的销售预测，高品质的承诺，数量的保证，完善的售后服务，满足广阔消费者的需求。有效的解决产与销的平衡问题，以减少风险，控制成本费用。
五、战略目的：在市场经济的观念指导下，根据该品牌的定位和消费群众状况， 运用市场营销组合，采取各种策略和手段，去占据目标市场，让广阔消费者及早 品尝到“熊猫茶”的风采，力争在一年的时间内立足。
经过认真的思考，准备采取以下做法：
一、产品定位：从产品定位方面主要定位在以礼品市场为主，其余市场为辅。
二、市场定位：针对该产品的特性，市场定位主要是以高档茶楼、茶铺、各大商场、专卖店、酒店、中高档娱乐场所，以及机关、大中型企业单位人员、会议为主的集团性消费。
三、价格定位：
四、渠道定位：通过市场