IN S SI E GH RI T s more represen - tative as we move forward. Findings The past quarter has proven to be “more of the same” for marketers everywhere. The direction of consumer and advertiser trends has largely stabilized over the past few quarters. Mobile device share increased across the board, but was mostly centered on smartphone at the expense of desktop and tablet. eMarketer predicts that digital ad revenue for Google, the largest publisher, will be half mobile this year. 1 Digital advertising budgets continue to grow at a steady pace, increasing 17% last year, with mobile ad spend growing over 50% during 2015. 2 For 2016, budgets are predicted to rise around 16%. 1. -Gains-Slow-Big-Mobile-Growth-Continues/1013531 2. Magna Global 2 INSIGHT SERIES The Q 22016 Performance Marketer’s Benchmark Report marinsoftwar
