硕士论文ABSTRACTWiththe2stcentury,mercialchannelofdistributionpatternhaschangedprofoundly,thetraditionalwholesalemarketshavedeclinedgradually,',theagent,retailersandthebalanceofpowertoformanewmarketstructure,thetraditionalchannelsoftheagentincirculationintheplaywasgreatlyweakened:ontheonehandenterprisesandtheretailbusinesseshaveenteredthebusinessagenttheagentratherthanthemarketshareOntheotherhand,foreigninvestmentthroughvariousmeanstointervene,petitionconditionslimpingRealityiscruel,、jl,iⅡ’Slivingstandardsanddemand,high-eedsbUtgraduallyfallonthequalityandtasteandindividualityofbrandingconsumptionSoasachannelofintermediateoragentmustalsochangeofpace、ⅣiⅡlmarketchannelsforenterprisesandthestrategicadjustmentup·down-‘'nipponpaint'’binationoftheregion,deeplyanalyzedthecurrentnipponpaint、jl,iⅡltheoveralldevelopmentinthesalesagentsthelatex(water)paintenterpriseareinthemajorityinJiangsumostofthesmallsize,productqualityinserious,over-relianceonmanufacturersallinternalmanagementandinefficiencies,:coatingindustry;distribUtionchannel;nipponpaintsagent;transformation;????????????????????????????.(数据来源:生意社)??????????????????????????..??????????????????????????????????????????????????????????????????????????.?????????????????????..11表3
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