旅游-民俗文化节策划方案.doc

旅游-民俗文化节策划方案

of rural drinking water sources, protection of drinking wate酸悲情，血与泪的融合铸就了今日的世界之最。石柱，一个集丰富旅游资源和历史文脉的旅游胜地，在土家人上千年男耕女织的沉淀中形成了独特的风土民情，物华风貌、斗转星移，今天的石柱依旧在 “啰儿调”高亢的歌声中荡漾，在一草一木之间回荡，土家文化无疑是石柱旅游的灵魂象征。
我们有理由相信，把土家文化嫁接于自然生态景观之上，将使石柱旅游发展充满旺盛的生命力。

of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
因而，我们认为本年度推广重点——石柱土家民俗文化。（参考）
TOP图
塑造品牌形象
绿色石柱 休闲夏都

of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
绿色心灵家园 土家民歌之乡（参考）
观点：品牌是由美誉度、知名度、忠诚度、联想度组成，是知性和感性的结合，重要的是构建牢固的情感纽带。
绿色休闲是近十年的话题，但作为品牌的支撑却稍显不足，我们要传递的是在生活之中衍生出的精神文化和自然生态的联想，它具有传承和延续性。啰儿调《太阳出来喜洋洋》所代表的是一个时代的烙印，它伴随我们成长，它源自生活却高于生活，同时也是对自然生息的向往，它起源于土家民歌之乡——石柱，一个充满绿意的心灵家园。
构建传播渠道（公关活动+事件营销+体验营销）
观点：一个活动是否