AbstractTheadvertisementtookonekindofvisualtransmissiondesigntheform,mercialsocietyandtakes,irclesalreadywasperfecttotheschoolofadvertisingresearch.,fromthepsychology,themarketingstudy,esthetics,themanagementstudy,theculturestudy,thevisualtransmissionandsoonvariousanglesobtained,hasestablishedthehugerresearchsystem·Theclothingplaneadvertisementtookthissystemabranch,fromanoncenturyeight,the90’Sourcountryclothingindustrystartsthestart,,isoppositesaidtothematurerschoolofadvertisingtheorysystem,,parison,discoveredintheform,thecontent,speciallyinthecreativity,,butthecreativityistheadvertisementsoul,isbasic,speciallyintheclothingplaneadvertisementthiseasiesthomogeneityadvertisementform,,,,mainlyintroducedthedomesticandforeignclothingsplaneadvertisementdevelopmentpresentsituation,andpointedoutthequestionisat,obtainsthistopicresearchthenecessityandtheurgency;—levelelaborationtotheclothingplaneadvertisementcreativity;Thirdchapterlinkstheprecedingwiththefollowing,furtherprovestheclothingplaneadvertisementfromthemarkstudyangle”thecreativityZeropoint”,andperformstoanalyze,willcodeandthedecodingtheoryusesinmiddletheclothingplaneadvertisementresearch,
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