学习美宝莲广告.pptx

学习美宝莲广告
Brief introduction of advertising
Graphological features
Grammatical features
Lexical features
Semantic feamless color and a natural, radiant finish( 14 words )
Air-whipped mousse delivers satin-soft feel on skin( 7 words )
Grammatical features
Long-wearing formula will not clog pores
( 6 words )
For Best Results( 3 words )
With your fingertips, pat a small amount of blush onto the apple of your cheeks. ( 15 words )
Use feathery strokes to blend gently from your cheekbones to your temples ( 12 words )
To build color intensity, apply more blush. ( 7 words )
Grammatical Features
Number of sentences: 9
Total number of words: 76
The average length of each sentence: 76÷9≈ words
( 8 words per sentence in conversation.)
Verbless sentence: For Best Results
Grammatical features
used of various of sentences
Interrogative sentence
Use feathery strokes to blend gently from your cheekbones to your temples
Imperative sentence
Why you’ll love it
Function:
A powerful way to arouse customer’s attention
Grammatical features
3. Use of present tense
Advertising mostly uses the present tense.
Function :
A. Satisfy the reader’s curiosity about the present status quo of the advertised product.
B. Indicate a present action and hints at a permanent state immediately.
Grammatical Features
4. Use of heavily modified nominal groups
Function: in order to pack more information into a limited space.
Eg :natural, radiant finish.
Grammatical features
use of affirmative and commendatory words and expressions
The purpose of advertising is to impress the potential customer with the quality of a product or service, so it often uses affirmative and commendatory words and expressions in describing the commodity.
Lexical features
air-soft, luminous(发光的), long-lasting
seamless（无伤痕的), natural, radiant finish
Air-whipped , satin-soft （光滑柔软的）
Long-wearing
Lexical features
2. Use of adjectives and adverb
This ad attracts the